Dr. Brian Hardy

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Services for Feed Industry & Agricultural Organizations 

Development of feed programs to maintain intestinal health

Production of pork quality enhancement programs

Evolution of  environmentally friendly nutritional feed programs

Improvement to  reproductive potential by nutraceutical applications

Technical and sales training

Literature reviews 

Conference papers

Write technical articles and promotional material

Consultation and advisory service to company research programs

Research trial set-up, monitoring, analysis and reporting

Conduct market surveys

 

 

Development of feed programs to maintain intestinal health

The gastro-intestinal tract has an extensive area that provides direct contact with dietary substances, microorganisms and endo-toxins. The intestinal wall acts as a filter to allow passage of nutrients whilst restricting the transfer of pathogenic organisms or their toxins from the intestinal lumen to the systemic circulation. The defense mechanisms operating in the intestine can be immunologic or non-immunologic. Some inorganic minerals, organic acids and antibacterial products, used as growth promoting agents, are examples of non-immunologic influencers. Most other materials cause an immune system reaction and are therefore immunologic. An understanding of digestive physiology, immunology, endocrinology and bacteriology is essential to production of a dietary program that can maintain intestinal health, maximize nutrient utilization and minimize the potential adverse effects of pathogenic bacteria. Various feed ingredients are now available that can be used to build a suitable dietary regimen, including Mannan-oligosaccharides (MOS), Fructo-oligosaccharides (FOS), Beta-glucans, Essential oils, Acid products, Organic trace minerals, Enzymes and Yucca extracts.

NutriVision has many years of experience working in this area and can help build a specific program to suit your need.

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Production of pork quality enhancement programs

Many changes have occurred which increase the potential to produce leaner pork. These include genetic improvement, better definition of nutrient requirements, maintenance of healthier stock on farm and improved handling of the animal pre-and post- slaughter.  The increase in lean and reduction of fat has created a new set of problems. Meat can be paler in color, have more drip loss, be less tender depending on the preparation and cooking method and tends to have less flavor. Lower back fat and belly fat levels result in softer fat, which is then difficult to process and sometimes the lean and fat tissues separate having an adverse effect on the appearance of the final pork product. Manipulation of the dietary constituents in the latter stages of the finishing growth period can be used to design a feeding program that can influence the quality of the final pork product.

NutriVision has a broad appreciation of these dietary factors and how to use them to manipulate various aspects of pork production for the farmer and the meat processor.

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Evolution of  environmentally friendly nutritional feed programs

The increase in size of pig production facilities has increased the risk of environmental pollution. This issue has necessitated the development of environmental controls to reduce both gas and nutrient emissions. Changes to mechanical handling systems helps with the physical management of the volume and land application of the excreta. Most of the need to modify the gas production, odor emissions and nutrient content of the manure will be best manipulated by nutritional methods. The lowering of crude protein in the diet and use of more crystalline amino acids can reduce nitrogen excretion. Phytase enzyme is widely used to reduce phosphorus excretion.  Yucca extracts in association with enzyme and microbial products can help with odor. Organic trace minerals may assist with reduction in copper and zinc excretion. The combination of all these components to achieve the desired outcome, whilst maintaining optimum pig performance, requires a good understanding of many aspects of biology in the pig.

NutriVision can help you build a product and feed program to minimize environmental issues.

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Improvement to  reproductive potential by nutraceutical applications

The breeding animal is normally a high cost investment. It is therefore crucial that the female produces the maximum output of young during her reproductive lifetime and the male produces the maximum number of doses of semen to enhance the genetic potential on farm. The turnover rate of breeding animals is very high on many farms. Reasons for loss of sows are poor reproduction and leg malfunctions. Much of this is the result of the confinement systems in use today. Increased production pressures necessitate new thinking in how to meet the nutritional requirements within any set of given production characteristics taking account of all the economic circumstances. The production of 50-60 weaned pigs per sow lifetime should be achievable on most farms.

NutriVision has experience working with prolific female pigs in many different circumstances around the world and can help you to achieve more from your current genetic program.  

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Technical and sales training

The “quality” of staff on farm or in a sales force will have a major impact on the level of physical and financial performance achieved in that business. “Quality” means many things.  It relates to everyone working on a common goal and having a clear understanding of the company objectives.  It includes technical knowledge, practical skills, and basic understanding of the job and its value to the whole operation.  Job satisfaction for the staff, recognition and appreciation by the management for quality work completed, is also part of quality.  There will be less staff turnover if the above criteria are satisfied. Training programs need to meet the needs of the business, its customer base and the individual member of staff. There is a need to build specific training programs to meet these requirements. Education often means interpretation, so that the information to be given is in a comprehensible form for the recipient. The ability to translate science into meaningful practical applications that achieve the desired effect is a skill in its own right.

NutriVision has experience in the teaching profession and has been involved in many different types of training activities. 

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Literature reviews

There is an increasing amount of information being published from research organizations. The ability to use this is limited by the time available for staff to find, read and assimilate the data. There is a need for this activity to be outsourced to an independent company. Given a clear understanding of the client’s needs, a review of the appropriate scientific literature can be made and the information extracted and translated into knowledge that will meet the client’s objectives. This means customizing the search, which saves time and money for the client. The result can be delivered in a timely manner leaving the staff to manage and support the current business. 

NutriVision has the academic background to source and understand the research findings and produce a practical and commercial interpretation to satisfy your requirement

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Conference papers

Conferences can be classified as Academic (for presentation of research papers), Industrial (for feed companies and extension service) or Practical (for the farming community). The topics and level of presentation of the data normally reflects the conference audience. 

NutriVision has presented many papers to all categories and is well known for the style of presentation 

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Write technical articles and promotional material

It is important for a company to keep a visible presence in the market place for its products and services. Translation of the features and benefits of a new product or concept into a marketable and technical sales design requires a particular skill. The product or service benefits must be clearly demonstrated and have an economic value to the end user. The interpretation of the technical aspects into something meaningful is critical to the success of the article or promotion. The material must be attractive and interesting and warrant being saved for future reference. The use of different types of material, styles and layouts can be used to advantage and includes leaflets, booklets, mail out pieces, Email pieces, use of websites, cassette tapes, CDs and power-point presentations.

NutriVision has both technical and marketing experience and can put these skills to use for your company. 

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Consultation and advisory service to company research programs

Many commercial companies have their own research programs. Topics and ideas for research projects are frequently derived solely from technical, sales and marketing departments within the company. This approach can be self-limiting and the use of an independent resource as an extension of the team can frequently introduce new concepts for consideration. Outsourcing the opportunity to capture new ideas for research can bring a totally different dimension to the attention of the management group. A constructive critique of a company’s research program, and even individual trial protocols, can often identify flaws in the design and save time and money by avoiding experimentation that may not generate the expected outcome.

NutriVision has actively managed research programs over many years and can assist in an advisory capacity to your company 

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Research trial set-up, monitoring, analysis and reporting.

University research trials identify new areas for evaluation and frequently assist in explaining mode of action. Application to practical circumstances normally requires some evaluation on farm. This can be very time-consuming for companies and their staff. Often field trials, with less control and greater variation, need special set-up procedures to ensure adequate replication and simple data collection systems to achieve a credible result. A close working relationship with farm staff and the supervision of the project will ensure a positive outcome.

NutriVision has experience in this area and can coordinate all your day-to-day requirements for farm trials.

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Conduct market surveys

There are an increasing number of products entering the market. It is important to have robust market information to be sure that there is a need for the new product or concept and that the need is real and timely. Faster market penetration will occur if all the appropriate background work is done before launching the product. There are a lot of diverse market sectors and they all have different motives for considering the new product. The technical merit and sales offering must be geared accordingly to be able to obtain a buying signal and capitalize on the selling opportunity.

NutriVision has marketing experience and has many contacts within the agricultural industries in North America and internationally.

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  Academic Background:

  • University of Nottingham, England
  • B.S. Agriculture
  • M.S. Animal Science
  • Ph.D. Swine Nutrition
  • P.A.S. (Professional Animal Scientist, ARPAS)
  • Immigrated to the USA from England in 1994
 

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